BLACK ENTERTAINMENT AND LAWYERS ASSOCIATION (BESLA)

With just a two-week turnaround, DT Communications led the development and execution of a comprehensive media relations strategy for the BESLA Mid-Year Conference, a premier gathering for legal and business professionals in Atlanta. 

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The approach was designed to secure meaningful media coverage despite the compressed timeline, while leveraging high-profile appearances from Keith Sweat and Chris Webber to generate public interest and broaden audience reach. Our team ensured consistent branding and messaging across all communications, while also implementing post event media efforts to extend visibility beyond the conference dates. The result was increased awareness of the BESLA Mid-Year Conference, elevated positioning within the market, and a strong amplification of the event through strategic, celebrity-driven storytelling.​