Black Voters Matter Fund set a course to fight back against a deep history of voter suppression in the South to increase the power of Black voters as change agents to determine their own destiny and to ensure they have equal rights and access to a free and fair election. Using grassroots organizing and working closely with local partners on the ground in states throughout the South and Midwest, BVM was intentional about providing mutual aid, voter election and protection tactics and Black love and joy to counter the narrative. We were tasked with developing a strategic communications plan and securing media with a heartfelt community impact campaign. Both #WeGotThePower and #LetsDoItAgain were a series of power-building initiatives and events to provide Black voters with tools and support during the election season.