BLACK VOTERS MATTER MEDIA RELATIONS & EXECUTIVE VISIBILITY

Black Voters Matter Fund set a course to fight back against a deep history of voter suppression in the South to increase the power of Black voters as change agents to determine their own destiny and to ensure they have equal rights and access to a free and fair election.

Using grassroots organizing and working closely with local partners on the ground in states throughout the South and Midwest, BVM was intentional about providing mutual aid, voter election and protection tactics, and Black love and joy to counter the narrative. 

We were tasked with developing a strategic communications plan and securing media with a heartfelt community impact campaign. Both #WeGotThePower and #LetsDoItAgain were a series of power-building initiatives and events to provide Black voters with tools and support during the election season. 
 
We developed a comprehensive media relations strategy for the 2020 “We Got Power” campaign which included developing and distributing a national press release. Black Voters Matter Fund saw a remarkable surge in media interest in 2020. From January 2020 to January 2021, Black Voters Matter Fund was mentioned or quoted in more than 4,000 stories, including in top-tier print outlets and radio and broadcast shows. 
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Lastly, we secured all earned media coverage and developed all talking points for spokespeople interviewed.