COCA-COLA X EFOC BRAND & EXECUTIVE VISIBILITY

The Coca-Cola Company embraced the ESSENCE Festival of Culture 2022 (EFOC) renewed and refreshed after participating virtually in both 2020 and 2021 due to the pandemic. As the presenting sponsor of EFOC for 26 years (the longest-standing sponsorship of the festival), there was an opportunity to show up in a very intentional way for attendees and, most importantly, the community. We were tasked with securing media around executive visibility, the brand's presence, and impact within the community. 

We developed the messaging framework for Coca-Cola’s brand at the ESSENCE Festival of Culture, which is connected to three core pillars: Community Impact, Black Women Empowerment, and Total Beverage Company for Everyone. Additionally, we secured all earned media and developed talking points for the designated spokespeople and the confirmed on-stage talent.