REBRANDING MALL WEST END IN ATLANTA'S HISTORIC WEST END

BRP Companies and The Prusik Group, two leading real estate development firms, unveiled their vision to redevelop the Mall West End, a historic shopping center located in Atlanta’s culturally rich and vibrant Historic West End neighborhood. Seeking to honor the legacy of the area while positioning the project as a beacon of modernity and community connection, they enlisted DT Communications for strategic brand development, specifically to craft a new name, logo, and website for the redevelopment.
 

CHALLENGE

The name needed to:

• Reflect the area’s cultural significance.

• Resonate with residents, tenants, and investors.

• Convey revitalization and inclusivity.

• Reflect the rich history and cultural significance of the Historic West End.

OUR APPROACH

​DT Communications employed a strategic, multi-phased approach:

1. Market Research

2. Strategic Brainstorming

3. Testing and Refinement

4. Logo and Website Development

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RESULTS
 

• A new name embraced by the client and community.

• Branding aligned with honoring legacy and signaling progress.

• Positive feedback from community members.

• The logo and website solidified the project’s identity and engagement.

 

CONCLUSION

DT Communications delivered a name and branding strategy rooted in authenticity, fostering trust and excitement while positioning the redevelopment as a model for urban revitalization.